OUR DEMENTIA CARE
DEMENTIA CARE THAT TRULY PUTS PEOPLE FIRST
WHERE YOUR LOVED ONE IS KNOWN, UNDERSTOOD AND VALUED
Choosing dementia care is one of the hardest decisions a family can make.
At Cinnamon, we believe it should also bring reassurance, trust and peace of mind. As part of our ongoing commitment to enhancing quality of life and wellbeing, Cinnamon Care Collection is proud to be the first large luxury care home group participating in a pilot national dementia accreditation – the National Dementia Care Accreditation Scheme (NaDCAS)
Our VALUED Dementia Care Strategy ensures every person living with dementia is supported with dignity, compassion and genuine human connection, not just clinical care.
A DIFFERENT KIND OF DEMENTIA CARE
DEMENTIA AFFECTS EVERYONE DIFFERENTLY. THAT’S WHY OUR APPROACH IS DEEPLY PERSONAL.
Rather than focusing on limitations, we focus on:
Who the person is- What matters to them
- How they can continue to live with purpose and comfort
This is dementia care designed to help people live well, feel safe, and remain themselves.
WHAT MAKES OUR DEMENTIA CARE DIFFERENT
YOUR LOVED ONE IS TRULY KNOWN
We take time to understand each resident’s life story, preferences and routines.
- Personal life history work shapes daily care
- Families are active partners in planning and review
- Consistent care teams build familiarity and trust
- Care adapts as needs change
Why it matters: Familiarity reduces anxiety and helps residents feel secure and understood.
COMPASSIONATE, HIGHLY TRAINED TEAMS
GREAT DEMENTIA CARE COMES FROM PEOPLE WHO CARE FROM THE HEART.
- All team members receive specialist dementia training
- Dedicated Dementia Coaches support best practice in every home
- Behaviour is understood as communication, not “challenging behaviour”
- Calm, empathetic responses reduce distress and frustration
Why it matters: Your loved one is supported by confident, emotionally attuned professionals, not rushed or task focused care.
MEANINGFUL DAYS, NOT JUST SAFE ONES
LIFE DOESN’T STOP WITH DEMENTIA — IT SIMPLY CHANGES.
We create days filled with:
- Personalised activities based on interests and abilities
- One to one and small group engagement
- Music, reminiscence, creativity and gentle movement
- Community and intergenerational experiences
Why it matters: Purpose, enjoyment and connection are essential to wellbeing.
RESPECT, DIGNITY AND EMOTIONAL CONNECTION
EVERY INTERACTION MATTERS.
- Gentle communication, eye contact and reassurance
- Time to listen; never rushed or impersonal
- A culture of kindness, warmth and emotional presence
- Residents are supported to make choices every day
Why it matters: Feeling valued and respected improves wellbeing and quality of life.
REASSURANCE FOR FAMILIES
FAMILIES OFTEN TELL US THE GREATEST COMFORT IS KNOWING THEIR LOVED ONE IS:
- Safe
- Known as an individual
- Treated with warmth and respect
- Living in a calm, caring community
Our dementia care approach is aligned with national best practice standards and is continuously reviewed to ensure the highest quality of care.
OUR PROMISE TO YOU
THE VALUED DEMENTIA CARE STRATEGY IS OUR COMMITMENT TO:
- See the person, not the condition
- Honour identity, choice and dignity
- Create homes filled with compassion and purpose
- Support families every step of the journey
Your loved one is not just cared for here, they are VALUED.
TAKE THE NEXT STEP
IF YOU’RE EXPLORING DEMENTIA CARE FOR SOMEONE YOU LOVE, WE’RE HERE TO HELP.
- Speak to our caring team
- Arrange a visit
- Ask questions with no pressure
Get in touch today to find out how our dementia care could support your family.
