Eastcote Park in Solihull is celebrating a proud achievement after being awarded a Platinum accreditation through the National Dementia Care Accreditation Scheme (NaDCAS), recognising its outstanding commitment to person-centred dementia care.

Part of the Cinnamon Care Collection group, Eastcote Park achieved an impressive overall score of 91.2% during a comprehensive assessment, with every category receiving a score of at least 80%. The home achieved perfect scores for both its enabling environment and sensory wellbeing, while its approach to emotional connection was recognised with an exceptional score of 97.6%.

Excellence in Dementia Care

The accreditation highlights the team’s dedication to creating a supportive, engaging and empowering environment for residents living with dementia. Achieving a Platinum result reflected a culture where personalised care is woven into every aspect of daily life. By focusing on each resident’s unique experiences, preferences and abilities, the team ensures residents feel valued, understood and supported.

Creating Meaningful Experiences

During their visit, assessors from NaDCAS praised a range of innovative initiatives designed to promote independence, wellbeing and meaningful engagement. Throughout the home, carefully designed dementia-friendly spaces help residents remain connected to familiar activities and memories. These include a dedicated music area, a fashion corridor, a travel-themed space and practical activity stations. Residents also benefit from dementia-friendly crockery and a grazing station tailored to their individual food preferences.

Using the PEPPA tool, team members adapt activities to suit each resident’s needs and abilities. During a recent bread roll baking session, for example, some residents actively prepared ingredients, while others explored herbs through touch and smell or shared treasured memories of baking from years gone by.

Investing in Specialist Training

A key part of Eastcote Park’s success lies in a commitment to developing staff knowledge and confidence in dementia care. The care home has introduced specialist dementia training tailored specifically to residents who live at Eastcote Park, rather than providing a broad overview of the condition. Alongside this, a dedicated planner for residents living with dementia helps ensure activities and support remain personalised, purposeful and meaningful.

Caroline Morse, Village Manager at Eastcote Park, said, ” Achieving a Platinum accreditation is an incredibly proud moment for everyone at our home. It represents the dedication and hard work of our entire team and recognises the high standards of dementia care we strive to deliver every single day. Crucially, it highlights our positive impact, delivering personalised care that honours residents’ individuality and stories so they feel valued and truly at home.”

Gavin Pathmarajan, Head of Care & Quality at Cinnamon Care Collection, added, “We are thrilled that Eastcote Park has earned the Platinum accreditation. This achievement truly demonstrates the compassion and commitment of the entire team, who consistently go the extra mile to ensure every resident with dementia feels supported.”