Carole has held senior executive posts in the NHS and high-quality care home companies for over 30 years.

She began her career as a Registered Nurse in the NHS before becoming a Nurse Advisor, educating nursing teams. Following eight years at SCA Personal Care, Carole has held positions as Nurse Executive for the Royal London Homeopathic Hospital, Operations Director for Sunrise Senior Living, Operations Director and later Chief Operating Officer for Barchester Healthcare. During her tenure at Barchester, the company opened over 30 new build homes and developed a programme to support people living with dementia. Carole went on to hold similar roles at Signature Senior Lifestyle and Care UK.

Carole holds an MBA in Health Services Management and in 2017 won the award for Outstanding Contribution to Social Care at the Great South East Care Awards.

Rob has worked in the luxury care home and assisted living sector since 2004, providing enthusiastic support and leadership to the Cinnamon Care Collection hospitality, housekeeping and maintenance teams. Rob’s early career was spent in the hospitality sector working for luxury hotel groups including InterContinental Hotels, De Vere Group and Hilton Worldwide as well as five-star independents such as the Celtic Manor Resort and The Grove. Rob holds a Masters of Business Administration and a BSc (Hons) in Hotel & Catering Management, both with the University of Surrey.

At Cinnamon, Rob oversees all non clinical operational areas of the business, which include Hospitality, Housekeeping, Maintenance, Supplier Relationships, IT and Transport. Rob also plays an instrumental role in the opening of our new homes, taking a hands on approach and working with the new team. Rob is supported by a property team, regional hospitality services manager and our executive chef who all share Rob’s vision for a hands on supportive approach with our team members.

Gavin is a qualified Registered Nurse with a strong clinical background, including experience across several acute care settings. Most recently, he held roles in neuroscience covering neurology and neurosurgery at a London’s leading trauma hospitals, this has helped provide a strong clinical foundation. His journey in care began as a Care Assistant in care homes, and he has since held several senior leadership roles, where he has successfully transformed underperforming care homes by focusing on quality, compassionate care, and regulatory excellence.

Gavin is deeply committed to making a positive difference in the lives of residents at Cinnamon Care Collection. He is driven by a passion to ensure that care is delivered by experienced, competent professionals who are invested in the wellbeing of those they support.

His academic achievements reflect his dedication to continuous improvement: he holds a Master’s degree in Quality Improvement and Patient Safety, a postgraduate qualification in teaching and training, and most recently, a postgraduate degree in Dementia Studies. As a Dementia Practice Development Coach and qualified Dementia Care Mapper, Gavin brings both insight and innovation to our approach in supporting residents living with dementia.

Together with his team, Gavin leads the strategic oversight of quality, governance, and compliance across the Cinnamon Care Collection. Their united mission “to make a difference” drives them to support each home in promoting a culture where residents and the team thrive.

Our Quality Team

Gavin is supported by a highly skilled and passionate team who each bring unique strengths and a shared commitment to excellence:

Lesley – Care Quality Manager

With over 15 years of experience in regulatory roles, including a senior position within the enforcement team at the Care Quality Commission (CQC), Lesley brings unparalleled expertise in compliance and inspection standards. She leads on internal reviews and supports homes in consistently achieving and exceeding regulatory expectations.

Michelle– Care Quality Specialist

Michelle is an accomplished nurse with a background in senior NHS roles before transitioning into social care. She holds a Practice Teacher qualification with the Nursing and Midwifery Council (NMC) and plays a key role in driving quality improvement through clinical mentorship.

Sarah – Group Dementia Lead

With over 30 years of experience in dementia care, particularly in leading high-quality services within luxury care home groups, Sarah brings both expertise and heart to her role. She is a passionate advocate for people living with dementia and provides hands-on support to teams and families, ensuring each resident receives thoughtful, dignified, and personalised care throughout their journey. Sarah is a qualified Dementia Care Mapper.

Geoff – Lifestyle and Wellbeing Manager

Geoff champions our residents’ emotional and social wellbeing, enriching daily life through meaningful engagement and personalised lifestyle support.

Together, our Quality Team is united in their commitment to fostering positive outcomes and championing a culture of excellence. They work hand-in-hand with our care home teams to ensure every resident feels valued, supported, and empowered to live their best life.

Ann has held senior Operational roles posts in high-quality care home companies for nearly 25 years.

Ann began her career as a Registered Nurse in the NHS before becoming a Midwife and then there followed a career as a Nurse Advisor educating nursing and care teams in care homes.  Following this role Ann joined BUPA as a General Manager of an exclusive Country House Care home then moving into Operational roles in 2001. Ann has worked for a number of high quality providers and became an experienced commissioner of new care homes throughout her tenure with Barchester Healthcare before joining Cinnamon in 2018.

Ann holds a degree in healthcare and scored 100% in her cycling proficiency test aged 10!

Mark began his career as a care assistant and then went onto to complete his social work qualification.  He was later to enter into management within the care home sector when he first managed a large local authority run care home.

Since then Mark has managed a number of homes for high quality providers and believes he has been fortunate to work with some great leaders who helped to shape his career.

Mark joined Cinnamon in 2016 and supported one of the homes within the portfolio to achieve an outstanding rating with CQC.

Sadie has almost 26 years’ experience in Human Resources in luxury senior care in the USA and the UK. Sunrise Senior Living (USA) commissioned Sadie to start up their organisation in the UK. During her time in this role, Sadie initiated and developed all HR policies, procedures, manuals and employee handbooks; implemented a full benefits programme; introduced Health & Safety procedures; provided a 360-degree feedback mechanism that improved staff satisfaction and retention; and led the overall HR strategy for Sunrise Senior Living (UK).

She went on to become Group HR Manager and, later, Group HR Business Partner for Signature Senior Lifestyle where she ensured provision of the highest level of support in key HR areas including staffing and retention, team member relations and organisational development.

Having been with Cinnamon Care Collection since 2016, Sadie promotes the performance, quality, and growth of the company, providing support and feedback to the management team and helping Cinnamon to become ‘The Employer of Choice’ in the social care sector. The Human Resources team is committed to the development and implementation of policies, processes and procedures that are important to the achievement of the company vision but also to optimise the ability to attract, recruit, develop, retain, and reward a team of staff that is commensurate with being a high-quality care provider.

Lee started his career in the care sector, then moved into hotels and restaurants, before returning to the care sector to work for Berkley Care Homes. He has 22 years’ catering experience, most recently as Executive Chef for the Order of St. John’s Private Collection, responsible for all hospitality and catering services. Lee will inspire and guide Cinnamon’s award-winning head chefs and catering team. From locally sourced nutritional ingredients to attractive meal presentation, he will ensure that we continue to deliver the most exceptional dining experience in the industry.

The first seventeen years of my career were spent in the Health and Fitness Industry and included the creation and implementation of some Award Winning Industry Projects on – Ageing and Exercise. Exercise remains a huge personal passion of mine as it plays such an important role in my own physical and mental wellbeing. My other main passion over the years has been taking part in and organising numerous Charity Fundraising Events both at home and at work – including London Marathons, Three Peaks Challenges, and walking the whole of the South Downs and North Downs Way. I was also a Volunteer Committee Member for the Bewl Water Dragon Boat Festival in Kent for the best part of 20 years, where we raised an incredible £3.5 million pounds for various different charities over the duration.

So it is a real privilege to support a dedicated Team of Wellbeing and Lifestyle Coordinators, whose aim is to make a positive difference to the health and wellbeing of our Residents by taking an holistic approach to activities and events – covering Mind, Body and Soul. We are also continually looking at new initiatives to assist with the health and wellbeing of our Team Members, as we know it plays an important role in creating a positive environment in our Homes.  Our Wellbeing and Lifestyle Programmes for our Residents are based around –   creating new opportunities, learning new skills, making new friends and “living the life they choose”.

Lisa has been a Recruitment Manager in the adult social care sector for the last five years. Prior to that, she spent 20 years working as an Account Manager for three recruitment-advertising agencies in London, where she was directly responsible for the recruitment strategy for a number of accounts in both the public and private sectors. Her clients included Guy’s & St Thomas’s NHS Foundation Trust, The Royal Marsden Hospital and University College Hospital and, in addition, private hospital group HCA International Ltd and care home provider Sunrise Senior Living.

At Cinnamon Care Collection, Lisa is responsible for ensuring that there is a clear recruitment channel in place aiding a quick, robust, effective recruitment process.