Our aim is to help older people live happier and healthier through our award-winning developments, individual approach and commitment to first-class care.

Our team offers vast healthcare expertise combined with a mission to make The Cinnamon Care Collection the ultimate difference in later life care.

Here are our 5 values and the reasons older people in England live with us:



Determined to be the difference

It is a simple mission that unites every member of our team and one that we all share to make a difference to the lives of our residents.


The difference between acceptable and exceptional

Working together to establish new standards in luxury, care and quality.


The difference in keeping the promises we make

A deep commitment to valuing the dignity, equality and diversity of our residents and staff.


The difference between caring at work and caring like family

Care that goes beyond a career choice — it is in our nature. We forge relationships with every resident and their loved ones to deliver care as unique as they are.


The difference between living life and loving life

Inspiring and empowering residents to enjoy a happy, independent life filled with meaningful activities, delicious food and laughter every day.